I don’t know what a ZigTech is, but Reebok has released it. I think it’s a shoe. Whatever the product is, the ad is clearly a ripoff of the music video for “E-Pro” by Beck. From the song to the animation, it’s all a direct copy. Is this supposed to appeal to Beck fans as a subtle nod, or are the ad folk assuming that not very many people saw the music video? I just don’t understand what goes through their minds.

Below is the commercial, followed by the original music video.

The new ad for the Reebok EasyTone shoes or whatever is totally gross. It reminds me of the Cottonelle butt institute ad. I guess the point is that if you get these magical shoes, your ass will be so irresistible that people will stare at it all the time, but it just comes off as uncomfortable and porny.