I don’t know what to categorize this so-called EDAY as. It’s a project of Earth Day New York, if that helps. Anyway, it is encouraging people to be good to the environment or something, a noble cause, but they’re going about it all wrong.

Let’s start with the name. The campaign, both on the subway ads I originally spotted and on the official website, is riddled with references to the “E” in the name. Examples include “b the E,” “I am E” and “Talkin’ E.” Anybody who has any familiarity with the drug-related implications of this letter is bound to giggle at least once when perusing the copy. And it doesn’t immediately scream “Earth” to me either.

Secondly, the brilliant minds behind this project decided that they should make their models, spokespeople and other human representatives who were photographed pose while flashing what appears to be a gang sign. I guess they’re forming the letter “E,” but it doesn’t look right.

I’m not sure exactly when these Feed the Pig ads started, but I’m fairly sure it was this year. Either way, they’re stupid. I think they’re supposed to be public service announcements encouraging people to save money, but the only thing they’re successful at is giving me nightmares. That freaky pig needs to go away.

I know that the National Kidney Foundation was probably going for a 007 kinda thing with their latest ad’s background music, but to me it sounds more like the opening theme from TV’s Mad Men. Every time the commercial comes on I think I’m in store for some sexy retro drama, but instead it’s just an ad telling me to take care of my kidneys. I don’t even know how one goes about protecting their kidneys. Not selling them to pay the rent is about as far as I intend to go in that regard.

You can watch the TV spot (”Time is Now”) on the NKF website’s media page, or download it instantly by clicking here. And just for comparison, the Mad Men intro can be seen here.

This Ninja Turtle-starring anti-drug ad was all the rage when it came out in the early 90s. By which I mean, it was really easy to make fun of. No better retort has ever been uttered…once a drug user hears that a square thinks he’s a turkey, clearly he’ll stop using drugs and rethink his wasted life.

I never understood why the stereotypical bad kids in these PSAs are so willing to give away their drugs for free. If I had an assortment of pills, powder drugs, joints, and needles, I wouldn’t go giving it to just anyone. I’d charge cash money for that shiz! Also, why are the bad kids even interested in corrupting nerds they don’t know? The whole situation is very unrealistic if you ask me.

Ninja Turtle PSA

I didn’t think insurance fraud was the kind of thing that warranted commercials, but apparently, The New York Fraud Fight disagrees. Their new public service announcement has been playing a lot lately, and it’s so overly dramatic. A young man curses his father’s existence, yelling things like “Hypocrite!” and “Liar!” in an empty sound stage, apparently because his dad went to a doctor’s appointment with someone else’s insurance information or something. Is it really that big a deal? Whatever.

Anyway, I found the company’s website, and they have all of their TV ads posted on this page. There’s “Ripples,” the one I mentioned, and also one where people burn money in a bonfire (”Burned”), and a truly terrific jail-themed piece entitled “3 Men in a Cell.” I recommend them all.