With this semi-subtle visual reference to the popular Old Spice commercials, Pledge (which is, I don’t know, furniture polish?) seems to be attempting to steal a slice of that elusive sexually frustrated but youthful female market, as opposed to their usual sexually frustrated older female market. The decision to make the man British Australian a New Zealander was a brilliant one. If there’s one way to top the sexy Old Spice Dude, it’s with an accent.

Here’s the original just for comparison.

Lovable Bruce Campbell, of Evil Dead fame, has done a lot of good work in his life. But you probably don’t remember his short stint as an Old Spice pitchman. Check it.

Bruce Campbell likes Old Spice