I don’t understand why the good people at Old El Paso feel they need to improve upon the traditional taco shell. In their new ad, they suggest that the solution to the age old problem of tacos spilling out onto your plate is to make the very shell square. But this makes no sense. For one thing, the shape would probably hurt your mouth when you took a bite. For another, the whole thing falls apart after a few bites anyway, so it doesn’t matter what the bottom is shaped like. Thirdly, a little invention known as a taco rack is a far better solution, and it’s one of my favorite inventions to boot. I especially recommend this fine model by La Cook-a-Rack-a, or the one pictured below, which I just like because I love chickens.

Anyway, here’s the offending commercial.

Old El paso Flat bottom taco ad