This is a new one: having a subject of derision like Pauly D from Jersey Shore give an anti-endorsement to your product. Whatever works, Miracle Whip, but after this and your “Don’t Be So Mayo” campaign, I’m starting to think you’re having self-esteem issues. I still prefer Stephen Colbert’s mayo ad.

Stephen Colbert presented a brilliant imitation ad the other day on his fine comedy news show, The Colbert Report. He was complaining about the cool, youthful approach Miracle Whip is using in their commercials of late, and he made his own awesome version, entitled “The Mayolution Will Not Be Televised.”

This is the original Miracle Whip ad in question. It’s pretty dumb. The ad slogan, “Don’t be so mayo,” also sounds suspiciously like a ripoff of Baskin-Robbins’ “Don’t be so vanilla” campaign, which I discussed a while back.

I like Stephen’s version better.