I understand that Maytag is trying to evoke Most Extreme Elimination Challenge (MXC), or perhaps the American ripoff version, Wipeout, in their new ad. They show competitors getting messy in substances that resemble everyday stains you might get on your clothes. But what’s up with the blue liquid they spray on that one chick? The only place I’m used to seeing blue liquid like that is in commercials involving urine or menstrual blood. Please tell me that’s not what they’re spraying on this poor woman.