While I was trying to locate a video for a prescription eye drop commercial, I happened upon this awesomely weird ad for Iro colored eye drops. Basically, it’s like food coloring for your eyes, and it is supposed to temporarily change the color of just the irises (how they achieve that without any color bleed onto the whites of your eyes I’ll never know).

Doesn’t this just seem like a lawsuit in the making? If you want to change your eye color for the night, buy a pair of disposable lenses. Don’t subject your eyes to god knows what kind of dyes and chemicals just for the sake of vanity. This is even creepier than that Latisse ad that says their product may permanently turn your eyes brown.

Iro eye drops