Sep 28 2009

Ad of the Week: Honda “The Cog”

Automaker Honda really outdid themselves with this classic ad, which is based on the concept of the Rube Goldberg device. It’s truly impressive, and apparently took many takes to get right. One of my favorites!


Apr 27 2009

The Honda Civic musical road commercial was a failure

I want to like this ad for Honda Civic, which shows a dedicated group of nerds gathering together to cut grooves into a road (much like the Japanese musical roads), thus producing a tune when you drive over it. But I have one major complaint: the song doesn’t work! They’re obviously trying to get the road to play the William Tell Overture, but they failed at getting the notes right for the most part. I seriously doubt they did it wrong on purpose for copyright reasons…that song is way public domain. I suppose it would have been deceptive if the ad people had adjusted the tones so it sounded right, but I almost wish they had, just so I wouldn’t have to listen to this butchered version over and over when I’m trying to watch Daily Show clips online.