I have always enjoyed Herbal Essences‘ fine line of haircare products, and now that they’ve revealed their new slogan, I like them even more. At the end of the commercial below, in regard to a hair product user with newly fabulous hair, the narrator says “Someone’s been doing the herbal” (and I’m guessing it’s whoever came up with this ad campaign).  What’s more, the phrase appears on the screen to confirm that, yes, this is a slogan and not just a passing joke.

So pothead humor is being used to sell shampoo. If it were hemp shampoo I’d understand, but as of right now, the tactic seems a little random. Decide for yourself!