Jul 21 2009

This vintage Folgers ad is a lot like “Mad Men”

It came to my attention that the Folgers riverdance ad was removed, so my apologies to anyone looking for it. Blasted ad companies, not realizing that free dispersement of advertising is a good thing!

So while looking (unsuccessfully) for a replacement, I came across this great old Folgers commercial from what looks like the early 60s. It features a man chastising his wife for making lousy coffee, and mentioning how the ladies at his office can make better coffee with a hotplate. Now if that isn’t implying adultery, I don’t know what is.

Folgers vintage housewife ad


Jun 10 2009

The Folgers riverdance ad

This is the ad I was actually looking for when I ended up posting the magical briefcase Folgers ad. This Folgers commercial is such a classic, it barely needs an introduction. Let’s just say it’s a little story about a free-spirited dancer who needs caffeine to get her going in the morning, but once she does, it’s Riverdance time. I find it strange that Folgers keeps playing this ad year after year, as if it’s not dated at all. Remember when Riverdance was actually kind of trendy? That was a long time ago.

Folgers Riverdance goodness


Jun 9 2009

Magical businessman uses his powers for instant coffee

While looking for a different Folgers ad, I came across this scrap of commercial gold. The magic businessman is taking an airplane to a busy meeting or S&M convention or something, and he’s tired. So what does he do? He takes out his briefcase, which contains a full-sized coffee machine. Then he uses his magic powers to turn the machine into a cute smaller machine, and then into a teabag-like single-serving satchel of gross instant coffee.

First of all, if you’re going to transform a coffee machine into something, why not just turn it into a cup of good espresso? The best coffee in the world, perhaps? Anything but nasty instant coffee packets.

Secondly, if it’s shitty coffee you want, the airplane can usually handle that sort of request for you. They’re all about the gross coffee up there in the friendly skies. This guy thinks he’s such a genius, but I bet the stewardess will come around to refresh his cup with more instant Folgers in a minute.

Folgers airplane ad