I was already surprised to see that Denny’s was embracing stoner mascots like the rasta unicorn in their recent series of Allnighter (meaning late night menu) ads, which I discussed here, but today I took a gander at their official Allnighter website. Dear god!
I’ve spent time at Denny’s late at night, and as I recall, their late night menu used to be pretty lame. But now they’re trying to make it super cool and hip, so not only do they have a crazy, “youthful” looking site with music downloads and all kinds of stuff, but apparently they’re also letting cheesy guest musicians design their “Rockstar Menu.” Yes, finally your lifelong dream of eating something Sum 41 came up with can become a reality.
The items definitely seem like things rock musicians with no culinary talent would come up with. A breakfast sandwich sprinkled with powdered sugar for no reason (the Sumwich, pictured above, which kind of sounds like “Sumbitch”), a pile of random toast and crap smothered in gravy, etc. The only thing that sounds reasonably good is the burrito Good Charlotte supposedly invented. It even comes with a Boca Burger option for vegetarians, and anything served with a side of ranch for dipping is OK by me. So congratulations, Good Charlotte! Apparently the Madden dudes have at least some good taste, not counting their involvement with Paris Hilton.
And since I already posted the stoned unicorn commercial, here’s another Denny’s classic that weed lovers will be equally amused by:
The Denny’s all nighter ads are pretty interesting. They portray a dinosaur, a unicorn, a leprechaun, and a normal looking dude enjoying a late night munchie session at Wendy’s. And they seem baked. The unicorn is an obvious Rasta, and his eyes are nearly shut he’s so stoned. The other ones may merely be along for the ride, but the whole thing seems to be a nod to the fact that late night Denny’s customers are more often than not…what’s the word…baked. Well, bravo, Denny’s! I’m proud of them for having the balls to acknowledge their target audience.