Now this is a nice commercial! Way better than Baskin-Robbins‘ previous ad featuring the unintentionally hilarious slogan “Don’t be so vanilla.”
I think the Quizno’s oven has gotten to Baskin-Robbins. No video for this one, apologies. But as the screen capture above (and a visit to the Baskin-Robbins website) will prove, the ice cream makers have adopted a new tagline (replacing the perhaps too challenging “Yay!”), “Don’t Be So Vanilla!”
I don’t know if “vanilla” has taken on additional meanings over the years, but as far as I know, it means one thing: sexually unadventurous. What is Baskin-Robbins trying to tell us? That we need to start experimenting with sex toys, new positions, and bisexuality? Because that’s what it sounds like they’re saying.