I just saw Avon’s new commercial for the perfume “In Bloom,” which was apparently created by Sweet Home Alabama actress and sometime Jake Gyllenhaal canoodler Reese Witherspoon. And, I know, perfume ads are always cheesy (see every Britney Spears designer fragrance commercial ever made). But for the love of all things tacky, did they have to make it so ridiculous and over-the-top?
They should have gotten David Lynch to direct it. Then the cheeriness would be tinged with the suspicion that a darker side is lurking just beneath the surface, like in this Bambi-themed Playstation 2 ad he did a while back.
This is a very Wes Anderson-ish Wes Anderson commercial for a Japanese cell phone company. Brad Pitt appears as some guy who looks fly in a safari outfit and gets into adventures.
I absolutely love David Lynch and his fine films, but you have to wonder who would assign him the task of directing ads for Clear Blue Easy pregnancy tests. Anyone who’s seen Eraserhead knows that, in David’s hands, pregnancy is no less than a terrifying gurney ride to hell. I keep expecting a monster baby to jump out of this lady’s stomach or something.
P.S. I was originally searching for the new Clear Blue ad where the female narrator says, “hoping for a baby?” or something like that, because the way she says “baby” reminds me a lot of those semi-funny SNL sketches with Madonna and Angelina Jolie saying “baby” over and over. If you find it, send a tip my way!
David Lynch is best known for his bizarre yet strangely enticing feature films, as well as a wealth of other pursuits (visual art, music, transcendental meditation instruction, even amateur meteorology), but he also directed this recent Gucci ad for their new fragrance. The scent is aptly titled “Gucci by Gucci,” and the spot is…well, it’s by David Lynch. Enjoy!