Is there any other way to interpret this ad than the way I am, which is that they’re tweaking the phrase “get your smoke on,” meaning get high?

There’s this commercial with Penélope Cruz that keeps playing, for Trésor perfume by Lancôme, and I swear, every time I listen to it, I get a little choked up inside because it reminds me of the sad scenes in Lost. Am I the only one?