There are so many ridiculous Just For Men commercials, from the one where the little girls beg their dad to get out there and start dating again (then creepily ask for all the details when he gets home) to the one where the office worker rides a zipline using his tie in order to dye his hair and impress some clients. Get some self esteem, old dudes!

But this one has to be the most ridiculous. It’s like a scene out of a wacky teen movie, except instead of a 19-year old hottie it stars a middle aged loser.

What in the name of Sharia Law? This Snazzy Napper is a very bad idea for many reasons. For one, it looks stupid. Its website also suggests you use this facekerchief in public places, such as mass transit systems, which can only be the suggestion of someone who’s never lived in the city. This kind of foolishness will get you mugged, beat up or both before you have a chance to take your precious nap. And that’s another thing…who needs sleep this badly? Just go to bed when you get home like everyone else, jackass.

Nowadays, if an advertisement even remotely suggests that using it is any less comfortable than getting a blow job from Jesus himself, it doesn’t air. But back in the early 90s, according to this commercial for an epilator called Epilady, you could come right out and say that not only was it mildly uncomfortable to use the product, it was downright painful! They even reinforce this notion with a catchphrase at the end, “No pain no gain, right?” Things have certainly changed on Madison Avenue.

I have been waiting for someone to upload this video for a while. It really speaks for itself, but let me just say this: if my shoes ever got fresh with me like that, I would throw them out the window and call a priest. For serious.