I’m not sure if they were inspired by the popularity of Whoopi Goldberg’s ad campaign for Poise, where she dresses up like a bunch of different historical and mythological figures and talks in weird accents to get the point across that it’s OK to be incontinent, but Depend has gotten a makeover. This new line of Depend Underwear certainly is a world away from your grandmother’s bulky pee pants. They look more like panties, with cute patterns and colors and a discreet package. Nice!
There are only two odd things about this new product and the accompanying ad campaign. First, the product concept totally works for women, but for men I’m a bit dubious. Here is the men’s version:
The packaging and the colors/patterns are fine, but do men really wear little panties like that? If I were designing this product, I’d make the legs a bit longer, like a boxer brief, so that they looked less like, you know, briefs. A lot of dudes flat out refuse to wear briefs.
As for the ad campaign, it seems oddly geared towards working professionals instead of old people in nursing homes. Are there really that many middle aged teachers, fathers and business owners wetting themselves? Ew. And in regard to the first video below, if you’re really peeing yourself on a semi-regular basis, I would think your son would already know about it.
KFC’s Double Down sandwich was introduced in limited release last year, leading me to nominate the original ad for Worst Ad of the Year. But now it’s everywhere, and minds are being blown by the thousands. This is good for me, because it means people are starting to upload the ads more! Here’s the apocalyptic commercial that’s been airing lately.
The new TV ad for Excedrin Migraine stopped me in my tracks (well, I was on the couch, so I guess you would say it stopped my eyeballs in their sockets). “Is that Peggy from Mad Men?” I asked nobody in particular. The commercial didn’t make it obvious that it was her (by, say, putting her name on the screen), and the company doesn’t typically use celebs in their commercials, so was it really her?
Well, Jezebel answered my question in this post. And the answer is yes. The video is not being friendly to embedding, so, uh, I guess you should just watch it at Jezebel.
But the whole Peggy being in an advertisement is a little weird, considering her character in Mad Men. What would Don Draper think of this ad? More importantly, what would Sal have thought of it? Couldn’t she have jazzed it up with a number from Bye Bye Birdie? I know it’s just a commercial about an over-the-counter pill, but dammit, it’s really about America.
You can always count on Slomin’s Shield to add some much-needed humor to the conversation about home invasions. This first ad is hilariously sexist, and the second implies that it’s OK if crime happens, as long as it happens to someone else.