I’m a bit weirded out by the latest ad from Huggies, which is trying to branch out into fashionable diapers for no apparent reason. I mean, the baby doesn’t care, and any parent who cares about fashion will hopefully not be parading their young ones around in diapers only. But whatever, everyone likes novelty, and I guess these jean diapers are pretty cute. The product is not the problem here, let’s just put it that way. It’s the creepy way in which it’s marketed.

First of all, the baby (who speaks in voice over in a sexy Latin Lover accent) starts off by telling us that his diaper is full…of chic (other ads have him saying “…of fashion”). But by the time he got to the “…of chic” part, I had already vomited up the dinner I was trying to consume. I don’t want to hear about poop-filled diapers ever, which is one of the many many reasons I don’t plan on ever reproducing.

The ad continues with other references to crapping (“I poo in blue”) then ends with a tagline that seems like a stoned intern came up with it: “The coolest you’ll look pooping your pants.” WOW. I have to hand it to Huggies, at least it isn’t boring or saccharine, and in fact it’s kind of funny. But I’d have to disagree with them that it’s the coolest they’ll ever look pooping their pants. If that baby were dressed in a fabulous Armani suit, an elegant evening gown or even a jean diaper with a slightly darker wash, he’d look a whole lot cooler.

Tags: Huggies

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