I don’t know what a ZigTech is, but Reebok has released it. I think it’s a shoe. Whatever the product is, the ad is clearly a ripoff of the music video for “E-Pro” by Beck. From the song to the animation, it’s all a direct copy. Is this supposed to appeal to Beck fans as a subtle nod, or are the ad folk assuming that not very many people saw the music video? I just don’t understand what goes through their minds.

Below is the commercial, followed by the original music video.

Tags: fashion, music, Reebok

This entry was posted on Wednesday, May 12th, 2010 at 9:05 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.