I’m not sure if they were inspired by the popularity of Whoopi Goldberg’s ad campaign for Poise, where she dresses up like a bunch of different historical and mythological figures and talks in weird accents to get the point across that it’s OK to be incontinent, but Depend has gotten a makeover. This new line of Depend Underwear certainly is a world away from your grandmother’s bulky pee pants. They look more like panties, with cute patterns and colors and a discreet package. Nice!

There are only two odd things about this new product and the accompanying ad campaign. First, the product concept totally works for women, but for men I’m a bit dubious. Here is the men’s version:

The packaging and the colors/patterns are fine, but do men really wear little panties like that? If I were designing this product, I’d make the legs a bit longer, like a boxer brief, so that they looked less like, you know, briefs. A lot of dudes flat out refuse to wear briefs.

As for the ad campaign, it seems oddly geared towards working professionals instead of old people in nursing homes. Are there really that many middle aged teachers, fathers and business owners wetting themselves? Ew. And in regard to the first video below, if you’re really peeing yourself on a semi-regular basis, I would think your son would already know about it.

Tags: Depend, personal care products

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