WTF is Brand Power?
Can anyone explain to me what these Brand Power ads are all about? I’ll be watching a normal set of TV commercials, perhaps sipping a fine cheap beer, and suddenly those cheesy 80s tones start playing and I know I’m about to visit the world of shitty commercials.
As far as I can tell, they’re an evil conglomerate that sponsors particular products (perhaps sponsored products?) while pretending to perform a public service. But the information they give is no more helpful than your typical ad, and the production value is beyond poor. Honestly, what is the angle? Are they trying to spread the word that generic store brand products are evil and that we should support major brand labels? We’re in a recession, dammit! Brand names are stupid, especially when places like Target make a generic version of just about everything in the world.
I also love that their tagline is “Facts and Value.” If that’s not a way to catch the attention of young, hip audiences, I don’t know what is.
Anyway, it’s confusing. Here’s one of the ads, which looks to be from New Zealand or something.
“Brand Power is an advertising product used by leading manufacturers and their advertising agencies as a different method for promoting their brands. It’s different from traditional advertising as it focuses on providing rational information about grocery products.”
Oh yes please. The website also contains some wonderful stereotypes of ethnic women.
brandpower.com