Hey Mastercard, “Priceless” is over
For god knows how many years, Mastercard has been bombarding us with commercials suggesting that all the costs associated with having a good time are unimportant, because the experiences and memories you’ll create by spending money are “priceless.” Messages like these are part of the reason we’re in this whole mess where people spend money they don’t have, but that’s beside the point.
The “priceless” campaign is memorable to be sure, but I’m suggesting it’s time for a change. Even mocking the commercial’s catch phrases is old hat now, and if that doesn’t prove it’s over, I don’t know what would. Mastercard probably pays advertising companies millions of dollars a year, so they should put them to work for once and have them come up with a new campaign! It’s not that hard. Geico does it every couple of years.
Anyway, here’s the latest “priceless” ad, which is actually quite bizarre. I don’t know what the giant jack-in-the-box is all about, but I feel like it’s going to give me nightmares.