While looking for a different Folgers ad, I came across this scrap of commercial gold. The magic businessman is taking an airplane to a busy meeting or S&M convention or something, and he’s tired. So what does he do? He takes out his briefcase, which contains a full-sized coffee machine. Then he uses his magic powers to turn the machine into a cute smaller machine, and then into a teabag-like single-serving satchel of gross instant coffee.

First of all, if you’re going to transform a coffee machine into something, why not just turn it into a cup of good espresso? The best coffee in the world, perhaps? Anything but nasty instant coffee packets.

Secondly, if it’s shitty coffee you want, the airplane can usually handle that sort of request for you. They’re all about the gross coffee up there in the friendly skies. This guy thinks he’s such a genius, but I bet the stewardess will come around to refresh his cup with more instant Folgers in a minute.

Folgers airplane ad

Tags: beverages, Folgers

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