Why IS the runway covered in whipped cream, IHOP?

I can’t seem to locate a copy of the latest IHOP commercial for their Strawberry Festival special, but it’s pure advertising genius. It portrays two pilot types in an airplane, attempting to land. One of them then utters the best question I’ve ever heard on an IHOP commercial: “Why is the runway covered in whipped cream?” Why indeed. This man speaks for us all.
It turns out that the runway is covered in whipped cream because it’s the Strawberry Festival. I’m not sure if this is implying that the pilots are going to scatter strawberries along the runway from their plane, thus creating a disgusting engine oil shortcake, or what. But I appreciate the concept.
All I could find was this press release for the aforementioned Strawberry Festival, which is a good source for such funny statistics as the following: “A 2007 study from The California Strawberry Commission confirmed what many taste buds know, that strawberries are the favorite fruit of both kids and adults alike. And, over the last 50 years, more than 155 million pounds of sweet strawberry glaze have topped IHOP treats — enough to fill 1,570 Olympic-sized swimming pools.”
And doesn’t it seem kind of dangerous to cover a runway in whipped cream? Sounds like the makings for another Munich Air Disaster situation.
