While I have no beef with the fine deoderant/antipersperant product known as Degree, the new ad for their women’s Fine Fragrance Collection is just silly. I wasn’t able to locate a clip, so please allow me to attempt to recapture the brilliance.

A hermetic male perfumier, who looks a little like Karl Lagerfeld if I recall correctly, drives around and complains in voice over that his life’s work has been for naught, because he realized something. It struck him that sweat washes away perfume, so there’s no point in designing it anymore. Instead he will devote his life to creating matching deoderants and body sprays for Degree.

Um, what? First of all, any perfumier worth his salt would know that sweat makes scents work, and in fact they don’t reach their full potential until your own pheromones have mixed in with them. Secondly, all sorts of perfumes already have matching cosmetic products…just take a stroll past your local department store perfume section if you don’t believe me. Granted, the idea of putting designer scents (although I assume that by “designer,” Degree means “not designer”) into deoderant is a bit unusual, unless you’re a guy who likes his Axe. But you can just spritz a bit of your favorite perfume on your underarms if you really want them to smell like CK One or whatever. I don’t get it.

Tags: Degree, personal care products

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