When I first saw the recent ad campaign for Gatorade Tiger Focus, which is entitled Woods of Wisdom in case you didn’t get the Tiger Woods reference from the product name, I thought I was watching some kind of PSA for healthy childhood eating habits, or possibly an ad for The Jungle Book 2. But no, it’s just another weird, nonsensical production from Gatorade, joining the ranks of their Monty Python and the Holy Grail ripoff campaign and that “celebrities standing in a row cryptically wondering out loud what ‘G’ is” commercial, which adds insult to injury by forcing you go online to look up the fact that, surprise, it’s just Gatorade. It reminded me of Gabbo in the Simpsons, but less hilarious.

Anyway, although I am a Gatorade drinker and enjoyer, this Jungle Book ad annoys me. The only good part is the rap at the end, which at first I thought sounded like Big Boi. I couldn’t figure out who it was for sure so I asked the company, to which they told me “Bootsy Collins does all the music for these commercials and created the pieces specifically for this ad campaign.” Thanks Gatorade! I’m so happy that it turned out to be Bootsy. He’s like the ZZ Top of funk. His star-shaped Space Bass is at least as cool as ZZ’s furry guitars.

You can view the rap in question at about the 30 second mark here:

Tags: beverages, celebrities, Gatorade, music

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