Those Pledge cleaning product ads remind me of Saw
You know those creepy Pledge cleaning product ads, where some faceless British-sounding narrator diabolically traps innocent women in glass boxes with furniture in them, and forces them to clean against their will? At the end of this one, the woman even knocks and asks if she can go home.
In another of these ads, a woman’s white couch is lowered into the room covered with black cats. In a recent one, the disembodied man in charge tells a mother to clean an entire room, despite her protestations that she has to pick her kids up. Then at the end she leans her hand on it, and the narrator clears his throat and, with fright, the woman quickly wipes the spot her hand had made.
Does this remind anybody else of the evil Jigsaw dude in the atrocious Saw movies? Here’s the trailer for the second film to refresh your memory.
I keep expecting the Pledge narrator to say, “Come on, Emily. With the cleaning power of Pledge, you’ll have plenty of time to pick your kids up. Now where did I put that bottle of Pledge? Oh right. It’s embedded behind your left eyeball! It’s your choice, Emily. Use the feather duster I’ve left you to gouge your eye out and clean the room, or the kids die!”
Seriously. These cleaning product people have issues.
thanks, I loved the part with the glass
.. excellent
Fantastic Blog. then the simillar post I seen last week on Blogspot. Keep up the good work.
your article is very useful
Seriously! I plan on posting more about the ridiculous sexism of cleaning product ads in general. They say they only show women cleaning because that’s the target audience, but if you start marketing to men, they’ll start buying!
Even if it wasn’t creepy it would still be horribly fucked-up and sexist.